Although the domestic hardware industry after decades of development, become mature with each passing day. But for the current hardware industry, the industry is facing transformation and upgrading is also inevitable. In 2014, the hardware industry has been flat, and the industry insiders are still full of confidence in the future development of the hardware industry. The development trend of the hardware industry in the future is still very considerable, whether it is to take the overall home furnishing, whole-house furnishing or customized hardware. But which trend is the choice of consumers, enterprises need to pay more attention to the direction of consumer demand as a guide.
The wind of change blows hard in the hardware market
Affected by the national macro economy, the overall situation of hardware industry in 2014 is not ideal. In the market gradually cooling market, hardware enterprises in the development mode of the transformation and change in a daze: product innovation, channel expansion, marketing changeful, brand construction, and so on, the hardware industry's big change wind blowing. But while all aspects of this practice are important, have these changes actually taken place? Take e-commerce as an example. In recent years, after the baptism of Internet tide such as e-commerce, O2O model has become the new favorite of hardware enterprises in the cold market. However, hardware enterprises that truly develop e-commerce to the point of flourishing in the Internet era are rare.
Consumer demand is the starting point of change
On the market of whole house household that blows vigorously in the wind of change, a lot of hardware enterprise thinks only enterprise itself "change blood", ability ADAPTS current hardware industry development trend, do not do actually. In the current hardware market, consumers are always the first, which affects the fate of hardware enterprises. Hardware enterprise transformation, exploration of O2O, channel expansion and a series of actions, in the final analysis, are all for the sake of consumers and change. Therefore, no matter what kind of trend judgment, hardware enterprises need to pay attention to consumer demand and Internet mode, which is the key to the success of enterprise reform.
Getting rid of formalism is the royal road.
Indeed, throughout the whole integrated ceiling market, most hardware enterprises rarely consider the following questions: only know to sell products, but do not know how to accurately locate consumer groups? No connection, no interaction with the consumer? No way to timely change according to consumer demand? When a series of problems related to consumers are put in front of hardware enterprises, It is believed that many enterprises are guilty, because these enterprises are still trapped in the mire of traditional enterprises, unable to carry out operation and innovation according to consumer demand, and the so-called transformation and transformation only become formalism.
With the increasing of market competition, it is imperative to reform hardware enterprises. At the same time, in the process of reform, the enterprise must also take the consumer demand as the starting point of the reform, only in this way, the enterprise can achieve the real purpose of transformation and reform.